收起
CEO是一间公司最大的资产
我们在为iPhone买单还是在为乔布斯的Think Different买单?
我们在为锤子鼓掌,还是在为罗胖的梦想喝彩?
马云如果不做演讲,刘强东如果不喝奶茶,互联网商战是否会有不同战况?
实干的领导者,不需要作秀。
但最佳的代言人,必须是自己。
中国的企业管理者们,是时候
——从幕后走到幕前了!
[个人品牌的战争]
前全美通讯协会发言人高阶工作坊
2016年1月16日 周六
9:30 - 17:00
吴淞路575号 SOHO 3Q社区
———About the Coach———
Paul Rogoski
前全美通讯协会发言人
全球传播专家
演讲力培训专家
30多年沟通经验的战略传播专家。曾在全球辅导过数十位TEDx讲者,也是诸多500强高管及政府官员的个人品牌顾问。
作为全球顶级的发言人,个人品牌专家与金牌TEDx教练,Paul将开展高阶工作坊,与中国的企业管理者交流个人品牌的发展、理念与实际运用。
以下是Paul关于个人品牌的见解:
Having a distinguished and respected personal brand is critical to the success of any company or individual. Failing to successfully manage your personal brand can keep you from standing out from the crowd and even worse, it can lead to misinformation about you or your company in the public.
Personal Branding Workshop
Define it.
Manage it. Live it.
Workshop Objectives
Define your image.
Control your image.
Understand how to sharpen your brand.
Use social media appropriately.
Manage your brand in a crisis.
Develop a professional appearance.
Workshop Agenda
Module 1: Getting Started
Housekeeping Items
Workshop Objectives
Module 2: Defining Yourself (I)
If You Don’t, They Will
Brand Mantra
Be Real
SWOT Analysis
Case Study
Module 2 Review
Module 3: Defining Yourself (II)
Pillars
Passions
Defining Your Strengths
The 3 C’s
Case Study
Module 3 Review
Module 4: Controlling and Developing Your Image
Clear and Defined
Consistent Image
It takes Commitment
Live It Every Day
Case Study
Module 4 Review
Module 5: Personal and Professional Influences
Corporate and Personal Integration
They Will Influence Each Other
Be Professional
Build Rapport
Case Study
Module 5 Review
Module 6: Sharpening Your Brand
Blogging
Authenticity is Key
Transparency
Networking
Case Study
Module 6 Review
Module 7: Appearance Matters
First Impressions
Stand Out in the Crowd
True Reflection
Dress for YOUR Success
Case Study
Module 7 Review
Module 8: Social Media (I)
Needs Constant Monitoring
Security
Have an Objective
Promotion
Case Study
Module 8 Review
Module 9: Social Media (II)
It’s a Tool
Content is King
Have a Hook
Don’t Ignore Any Mentions
Case Study
Module 9 Review
Module 10: Managing Your Brand in a Crisis
Caught in a Bad Spot?
Never Burn a Bridge
Information
Monitor and Respond
Case Study
Module 10 Review
Module 11: Branding Your Personality Traits
Identify Your Unique Values
Be BOLD
Think Outside the Box
Fail. Learn. Repeat.
Case Study
Module 11 Review
Module 12: Wrap Up
Words to the Wise
Lessons Learned
[个人品牌的战争]
前全美通讯协会发言人高阶工作坊
2016年1月16日 周六
9:30 - 17:00
中山东二路88号SOHOF栋3Q社区3楼
注:本次工作坊不设同声传译,仅做中文小结,对听众的英文水准有一定要求。