对话“后2020”:探索气候变化知识和行动传播的新路径

Wed, 15 Jan 2020 14:00:00 GMT ~ Wed, 15 Jan 2020 16:30:00 GMT
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哥大全球中心|北京

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哥伦比亚大学全球中心 | 北京、青年应对气候变化行动网络、创绿研究院和快手邀请您参加对话“后2020”:探索气候变化知识和行动传播的新路径 

Columbia Global Centers | Beijing, China Youth Climate Action Network (CYCAN), Greenovation Hub, and Kuaishou invite you to a panel discussion on China's communications strategy, practice, and experience in climate change.


历经25年,全球气候行动迎来关键之年——2020年,但是气候变暖的速度并未放缓。IPCC的《全球升温1.5℃特别报告》和《气候变化中的海洋和冰冻圈》以及UNEP的《2019年排放差距报告》让警钟长鸣。

The year of 2020 marks a milestone for the past 25-year-long climate action. Nevertheless, humankind has not managed to slow down the pace of global warming. Remarkably, the recent IPCC "Special Report on Global Warming of 1.5 °C" and the "Ocean and Cryosphere in a Changing Climate", as well as the UNEP "Emissions Gap Report 2019" have set off alarm bells for nations to take immediate and substantial action.

 

如何解读气候科学所揭示的紧迫性,将直接影响公众对应对气候变化的认知和行为。十年间,国内对气候议题的报道数量有着显著提升,民间组织凭借在议题传播和公众参与方面的优势,亦为中国积极参与气候治理和推进低碳发展创造了良好的舆论环境。据《中国公众气候变化与气候传播认知状况调研报告2017》指出中国公众对气候变化问题日益关注,对于该议题的认知与影响有了更现实的理解。然而在2018年发布的《低碳城市公众认知调查》结果中显示中国公众对气候变化的科学认知以及行为调整相对比较滞后,在科普方面仍存在较大需求。公众只有对气候变化的相关事实及其严重后果有基于科学的认知,才可能支持进取的气候保护行动。

The way to interpret the urgency of climate change revealed by science-based findings will have a direct influence on public perceptions of and behaviors responding to climate change. In the past 10 years, the number of reports on climate issues has increased significantly. Meanwhile, civil society organizations have created a favorable public opinion environment for China's active participation in climate management and low-carbon development, through advantages in issue dissemination and public participation. According to the "2017 National Public Opinion Survey Report on Climate Change in the Chinese Mind", the Chinese public is paying more and more attention to climate change issues, with a higher awareness of the impacts of climate change. However, according to the "Low-carbon City Public Cognition Survey" published in 2018, the Chinese public's understanding of climate change science and required behavioral change is relatively limited, and there is still a large demand for science-based communication. An informed public of the facts about climate change and its serious impacts, is the key for promoting progressive climate action.


正值互联网进入5G时代,公众获取信息的方式及需求更加多元化。通过吸引越来越多的公众关注并了解气候变化,采取应对行动的驱动力才会水涨船高。这意味着国内气候传播工作需要在策略层面上做出全新的转变,勇于“破圈”,探索气候变化知识和行动传播的新路径,让气候变化故事去适应互联网时代的新型传播生态,进一步推动全社会来关注、了解和参与应对气候变化的行动。

Entering into the 5G era, people get to meet a larger variety of information needs in a more diverse way. In this circumstance, only through enhancing the public awareness and understanding of climate change, could we maintain a sustainable driving force for climate action. This requires innovative forms of climate change communications in China, to explore new ways of communicating climate change knowledge and action, in response to the new communication ecology of the Internet era, to generate increasing awareness, understanding and participation of the society in climate action.


分享嘉宾 | Speakers

黄玮,能源基金会战略传播项目主管

Wei HUANG, Strategic Communications Program Officer, Energy Foundation

 

张帆,快手企业社会责任总监

Fan ZHANG, Director, Corporate Social Responsibility and Sustainability, Kuaishou


薛一,创绿研究院传播主管

Yi XUE, Communication Manager, Greenovation Hub


李逸群,梨视频国际部编导、记者

Yiqun LI, Video Producer and Journalist of International Department, Pear Video 

主持人:楼昱杉,哥伦比亚大学国际与公共事务学院硕士研究生,COP25中国青年代表

Moderator: Yushan LOU, MPA candidate in School of International and Public Affairs, Columbia University; COP25 Chinese Youth Delegate


报名须知 | Notice

  • 本场活动语言为中文;

  • 报名需审核,收到确认二维码即表明报名成功(请在签到时出示二维码);

  • 请于下午1:30分签到入场,早于签到时间、或迟于签到时间20分钟,将无法协助您签到入场;

  • 若无法如期参加活动,烦请您提前告知,我们将开放名额予其他观众;

  • 如有任何疑问,请邮件至beijing.cgc@columbia.edu


  • The event will be in Chinese.

  • Due to limited seats, registration will be verified through the QR code confirmation. Please present your QR code at the entrance.

  • Registration begins at 1:30 p.m. Please plan to arrive no earlier than the registration time and no later than 20 minutes after the registration period.

  • If you are unable to attend the event, please inform us in advance.

  • If you have any questions, please email beijing.cgc@columbia.edu.



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  • 金戉 1个月前

    感觉很有收获,虽然不是所谓的“圈内人”但是活动本身深入浅出很贴近生活。很适合大众传播和学习~如果可以的话很希望能够到学校来为孩子做们多多科普。

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