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It’s difficult for the the KOL ethos to fully mature as it continues to evolve. In 2018 alone, the explosive growth of Douyin has generated a whole new breed of content creators, while Xiaohongshu is pumping out KOLs that generate tangible ROI for brands. 

Join our Tech After Hours on July 25th in Shanghai and meet Elijah Whaley, CMO of PARKLU, a platform that's dedicated in Chinese influencer marketing, for an insightful conversation as he unpacks the confusing world of China influencers on topics like how to become a modern day KOL, what brands should do now, and where is this dynamic space going. 

抖音，微博，知乎，中国社交平台上的网红用自身的影响力时刻都在引导着流行文化，社会观念，甚至消费者大大小小的消费决策。随着无数热点引爆的流量变现和社交平台的快速发展，在中国，企业如何通过网红经济真正有效传播品牌并且精准传达给目标群体？

动点科技邀请了致力于拓展品牌与KOL/网红之间合作营销PARKLU（帕克街）的首席市场官，Elijah Whaley，来与我们一起探讨中国网红营销的当下与未来。

About the speaker

 

Elijah Whaley

CMO, PARKLU

http://www.parklu.com/

Elijah is a content producer, marketer, and passionate advocate for influencer marketing innovation in China. He is the Chief Marketing Officer of the influencer marketing platform PARKLU. PARKLU empowers brands with tools necessary to bypasses traditional advertising and marketing limitations by leveraging China’s influencer marketing ethos. He also Cofounded the beauty influencer brand Melilim Fu. Melilim Fu's flamboyant persona and signature style won the hearts of girls across China making her a top 5 ranked beauty influencer in China. Elijah helps brands and key opinion leaders create content that compels audiences to view, share, and take action.

PARKLU(帕克街)是中国影响力营销平台，拥有超过20，000位意见领袖，横跨11个社交媒体平台并且覆盖超过5亿消费人群。帕克街的KOL覆盖时尚，美妆，食品饮料，旅行等多个领域，并于包括Swatch, D&G, NBA等在内的超过1200家公司和代理商有过合作。

Moderated by

Christopher Udemans

Tech Reporter, TechNode

Chris is a South African tech reporter for TechNode based in Shangahi.

Chris是动点科技英文版驻上海的科技记者

Details

Agenda

TechNode began as one man’s attempt to tell the world about what’s happening in China’s tech and startup ecosystems. Since that time, we have grown into a trusted and respected information outlet, events organizer, and integral part of the tech and startup community both inside and outside of China with our partners at TechCrunch.

With a vast network in global innovation and entrepreneurship, China-based TechNode is in the center of a unique worldwide tech ecosystem of startups, venture capital firms, industry resources and corporate partners. TechNode has six business units, including TN Media, TN Inno (corporate innovation services), TN Global (Asia), TN Events (branding and event services), TN Data (startup ecosystem database) and TN VC (venture capital and financing services). Through these initiatives, TechNode supports and bridges the startup ecosystem between China and the rest of the world. TechNode is also the exclusive China partner of TechCrunch.

If you want to tell us about a startup/service/product, shoot us an email at tip@technode.com. If you need reach us for partnerships, sponsorships, or other purposes, please email us at contact@technode.com.

About the Venue

独家报名平台