Word Digital Travel&Hospitality Summit 2019世界旅游与住宿数字化峰会2019

Thu, 22 Aug 2019 08:30:00 GMT ~ Thu, 22 Aug 2019 19:00:00 GMT
Limited 200
Banyan Wisdom
Event Price
    Please select the order price

    第三方登录:

    Event DetailsHide...

    Supporting Speakers&Organizations:  

    已确认的支持企业与演讲嘉宾




    media.PNG


    08:30-08:50 签到领资料,扫描二维码加入所有参会代表微信互动群

    08:50 数字化的未来,更多的社会责任感 

    Alan Chin, 悦榕庄集团高级副总裁

    09:15-09:40针对中国游客市场的数字营销战略-一场争夺流量的战争

    Paavo Virkkunen, 芬兰国家旅游局Global CEO

    09:40-10:05  AI,VR, 千禧一代正在改变旅游行业!

    Hari Nair, Expedia全球媒体营销副总裁

    10:05 茶歇互动,展位参观 

    10:30-11:00 数字化转型:增强直订渠道提高利润

    Matt Liao,香格里拉酒店集团 市场营销副总裁

    11:00-11:30 随着传统媒体消亡如何在互联网媒体上重建品牌认知度并提高品牌营销效率?

    孟令航,锦江Wehotel总裁

    11:30-12:00 始终与客户保持联结——对客户反馈与评分进行人工智能分析的重要性   

    黄文强,Deputy CIO, 南方航空

    Lake View Luncheon 湖景午宴

     

    数字化科技与电子商务专场

    13:00 -13:30  挖掘并分析数据优化定价和创新分销模式

    肖铨武,高级总监数据智能,携程旅行网

    13:30-14:00 利用区块链和会员积分的支付创新实现客户忠诚度管理 

    Edward Bell 品牌市场总经理,国泰航空

    14:00-14:30  跨境电子商务支付反欺诈预防  

    Riskified

    14:30-15:00  茶歇与展位参观

    15:00-15:30  重新定义优化手机APP增强客户粘性

    CK Cheng CEO, Asiayo

    15:30-16:00  大数据分析客户需求的多样性从语音到消息提升客户关系

    Amir Rogovski 全球客户和服务副总裁,以色利航空

    16:00-16:30  建立AI,大数据,云平台上的无缝联结式旅游体验以更好地服务国内和国外旅行者

    Muhammed I. Kavranoglu,中国区总经理,土耳其航空

    数字营销专场:

     13:30  移动互联网时代的获客法宝:程序化广告营销VS跨界平台内容营销

    李珍妮,CBO,途家网 

    宋旭昌,CMO,小猪短租

    Sammer Kong 在线业务总经理途牛网

    Mediacom

    14:00   社交媒体平台公众号营销带给旅游业的增长   

    Spencer Low, Agoda董事总经理

    14:30 微信小程序设计与营销

    白志伟,副总裁,同程艺龙

    15:00-15:30 如何利用有效的媒体工具扩大中国消费市场的份额?

    小米

    15:30-16:00 通过个性化、多场景推荐等创新模式提升用户体验

    Olivier Chen,Clubmed全渠道电子商务副总裁

    16:00 -17:00 头脑风暴:如何整合线上线下资源来实现电子商务目标和客户体验感?如何实现客户精细化管理?

    邹嘉

    首席技术官,OYO酒店

    Edward Bell

     品牌市场总经理,以色列航空

    Wang Xin

     品牌管理副总经理,万达酒店及度假村集团

    May Pendraat Kredner

     品牌及商務策略副總裁,雅辰酒店集团

    17:00 -18:00  圆桌讨论:用户主导的内容营销对目的地营销的重要性 

    Andrew Hoog, 北亚区总经理,澳大利亚旅游局

    Bora Shnitman, 驻中国参赞,  以色列大使馆

    全曼午,研究院院长,有家美宿

    Rajan Sakya,董事长, KGH酒店及度假村集团

     

    深度互动:

    18:00-19:00 小米营销之夜-雁栖湖景晚宴与合影纪念

    Final Agenda English Version

    08:30-09:00 Registration, Documentation Bag Granting and Scan QR Code to join in meeting Wechat Group

    09:00-09:30 How the Younger Millennials Generations are Shaping the Future of Travel-Hari Nair, SVP Global Media Solutions, Expedia

    09:30-10:00 The Battle for Online Traffic:what are the golden rules of digital marketing for Chinese travelers?-Paavo Virkkunen, Global CEO, Visit Finland

    10:00-10:30 Digital Future, More Corporate Social Responsibilities-Alan Chin, SVP, Banyan Tree Group

    10:30-11:00 Digital Transformation: Drives More Direct Bookings and Maximizes Revenue-Matt Liao, VP Marketing China, Shangri-la Group

     11:00-11:30 With traditional media dead, how to rebuild brand recognition through internet medias and improve ROI of brand marketing?-Lynn Meng, PresidentJinjiang International Wehotel

    11:30-12:00 A Major Brand and Business Transformation-Edward Bells, GM Customers, Marketing and Brand, Cathay Pacific

    12:00-13:00 Luncheon


    Technology Special Session


    13:00 -13:25 Using data analytics for pricing strategies and next-gen web distribution models-Xiao Quanwu, Global Senior Director Data&Intelligence , Ctrip.com

    13:25-13:40 Payment Innovation Like Membership Points and Cryptocurrency-Huang Wenqiang,Deputy CIO, China Southern Airlines

    13:40-14:10 From Voice to Text and Customer Ratings and Feedback Analysis- Meeting the Diversified Needs of Customers -Amir Grisaro Global VP Customers&Services, El Al Airlines

    14:10-14:25 Big Data& Mobile app Powered Hotel Technology-Zou Jia, CTO, OYO Rooms

    14:25-14:50 Machine Learning for eCommerce Payment Fraud Detection-Sponsored by Riskified

    14:50-15:05 Delivering a seamless travel experience – How to meet the needs of outbound traveller with AI, big data and cloud- Muhammed I Kavranoglu, General Manager ChinaTurkish Airlines


    Digital Marketing Special Session

    15:05-15:30  Wechat Mini App Innovation&Marketing -Bai Zhiwei, VP Wechat Platform, Tongcheng elong

    15:30-15:55  Social Media Marketing through Twitter, Facebook and Instagram-Spencer Low, Managing Director Great ChinaAgoda

    15:55-16:20 Strengthen Cross Border Cooperation and Content Marketing to Access More Guests in the Mobile Era-Zhenni Li, CBO, Tujia.com

    16:20-17:00 Panel Discussion: How do we use media tools to drive more customer engagement in China-Asia consumer market?

    Ilja Poepper, VP Marketing&Sales, Kempinski Hotel Group

    Daniel Song, CMO, Xiaozhu.com

    Quan Manwu, Head of Academy, iyoujia.com

    Sammer Kong, GM Online, Tuniu.com

    Sponsored by IPG Media Brands


    17:00-17:45 Panel Discussion: The Importance of User Generated Content When Talking Destination Marketing

    Bora Shnitman, Israel Tourism Attache, Israel Ministry of Tourism;

    Andrew Hogg,GM North Asia, Tourism Australia

    Wei Li, Managing Director, Destination Canada

    sponsored by : Rupert Mcpetrie, CEO China, Mediacom


    17:45-18:20  Panel Discussion: How do we do online and offline integration to reach our digital targets, improve brand competitiveness and loyalty?

    Wang Xin, Deputy General Manager Brand Marketing, Wanda Hotels;

    Edward Bells, GM Customers, Marketing and Brand, Cathay Pacific;

    May Pendraat Kredner, VP Brands and Commercial Strategy AsiaArtyzen;

    Rajan SakyaCEO, KGH Group of Hotels Resorts & Travel


    Lucky Night Networking Special Session-Lucky Draw sponsored by Xiaomi Pad

    18:20-19:30 One by One Self Introduction, Speed Networking and Dinner Gathering with Yanqi Lake View and Group Photograph for Souvenir


    Attendees Profile:

    1554260754.0.jpg

    如何参与 How Could You be Involved in?

    ​To be Exhibitor 成为展商

    To be Delegate 成为参会代表

    Pls send your company profile by contacting请联系: Bella.Chan@banyawisdom.com 手机号码: 13524488076



    Event Tags

    Recent Participation

    Perhaps you'd be interested in

    Question

    All Questions

    Haven't posted any questions yet, grab a sofa!

    Location...(Map Detail)

    OrganizersMore

    WeChat Scan

    Share to WeChat→

    Event Calendar   Aug
    M T W Th F Sat Sun
    29 30 31 1 2 3 4
    5 6 7 8 9 10 11
    12 13 14 15 16 17 18
    19 20 21 22 23 24 25
    26 27 28 29 30 31 1