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Hackathon背景

HACKATHON BACKGROUND

随着生活的互联化，消费者对于移动出行的需求已不仅限于购车，而延伸至更为广义的“移动出行服务”。基于此， 推出最能符合消费者需求的移动出行解决方案， 也成为斯柯达最新的品牌战略之一。斯柯达汽车中国数字实验室于2019年4月在北京正式成立，致力于为中国消费者带来智慧便捷的出行服务。

With the integration between mobility and lifestyle, the consumers’needs in transportation is no longer limited to just purchasing cars, but it extends to a broader form of transportation known as “Mobility as a Service" (MaaS). Thus, this has become one of ŠKODA's latest brand strategies, to launch mobile travel solutions that can best meet the needs of consumers. ŠKODA AUTO DigiLab China was established in April 2019, it strives to provide smart and convenient mobility services for Chinese consumers.

此次“城市出行的未来”创意马拉松，将致力于从移动出行服务角度出发，将创新创意与斯柯达品牌优势相融合，在48小时的团队协作下，带来具有市场潜力的新出行方案。

This 48-hour hackathon " The Future of Urban Mobility" will focus on the integration of innovative ideas along with the brand advantages that ŠKODA provides to the market of MaaS, ultimately bringing innovative travel solutions that carry great market potential.

Hackathon主题及主旨

HACKATHON THEMES

聚焦于城市出行这个场景，目前市场上已经有诸多解决方案 ；然而，我们希望能够通过这次的比赛，集结各路英才，共同去探索下一个阶段的“城市出行的未来”！

这次活动，我们为大家准备了4个挑战方向：

Looking at the urban mobility scene, there are currently plenty solutions in the market. However, we hope that through this competition, we can gather innovative talents to explore the next stage of "The future of urban mobility"!

In this event, we are initiating 4 challenges for you:

挑战来自于“斯柯达汽车中国数字实验室”

Challenge comes from "ŠKODA AUTO DigiLab China"

我们怎样才能让每天的出行更加高效呢? 请发散思维寻找解决办法来应对你在移动出行方面遇到的任何问题。

Tackle any problems your team faces regarding mobility.

How might we make the daily commute less time-consuming and hassle-free?

挑战来自于“逸驾智能科技有限公司”

Challenge comes from "Mobility Asia"

如何让数据帮助我们改善微出行解决方案/服务?

随着微出行在我们的社会中被广泛使用(自行车、滑板车等)，这创造出大量的数据。其中包括用户行为(预订时间、起点和终点的位置等)和车辆信息(速度、电池电量、车辆状况等)。运营商可以利用这些数据来识别关键指标，以帮助改善他们的服务。

As micromobility options are becoming widely utilized in our society (bicycles, scooters, etc.), operators are able to gather a massive amount of data. This includes user behaviour (time when bookings are made, location of start and end point, etc.) and vehicle information (speed, battery levels, vehicle condition, etc.). Operators can then use this data to identify key metrics, to help improve their services.

How might data help us to improve the micro-mobility solutions/services?

挑战来自于“大众集团亚洲创新中心”

Challenge comes from "Volkswagen Innovation Center Asia"

如何用一种全新的方式解决开始/最后一英里的出行？

2018年的微出行趋势是电动滑板车。目前，新型微型汽车紧随小型摩托车的成功而出现。更受欢迎的交通工具包括陀螺仪、电动踏板车、电动自行车/电动踏板车混合动力车、悬浮滑板和气垫鞋。

你应该考虑满足于中国市场的需求和价值的应用场景和商业模式， 并且可以直观地表示ŠKODA的发展理念(使用工具和技术给商业模式和现金流,等等)。

The micromobility trend of 2018 was the e-scooter. Currently, new micro vehicles are appearing in the wake of the scooter’s success. The more popular vehicles consisted of gyropods, sit-scooters, e-bike/e-scooter hybrids, hoverboards and hovershoes.

How might we solve the first/last mile transport with a totally new way? (out of box!)

You should think about the application scenarios that meet the needs and values of China's market around the choice of challenge and build a business model that can be visually represented and be of relevant value to ŠKODA (using tools and techniques to show business model and cash flow, etc.).

挑战来自于“斯柯达汽车数字实验室布拉格总部”

Challenge comes from "ŠKODA AUTO DigiLab in Prague"

我们如何才能打造出一款在竞争中脱颖而出的电单车移动服务呢?

How might we create an e-scooter micro mobility service that stands out from the competition?

最新数据显示，全球共享无桩电单车的数量出现了惊人的增长。新兴创业公司和许多国家纷纷加入这一上升趋势，以线上app和租赁的形式引入新的服务来满足需求。然而，目前大多数服务都只围绕着基本的共享模式。

New data show a staggering rise in shared dockless e-scooter worldwide. New startups and various countries have flocked to embrace this rising trend, introducing new services in the form of mobile applications and rentals to cope with the demand. However, most value propositions currently revolve around basic ride-sharing services.

Hackathon亮点

HACKATHON HIGHLIGHTS

现场比赛持续48小时

The event will last for 48 hours

Hackathon指南

HACKATHON GUIDEBOOK

参赛者需知

1、参与报名：报名费用为¥50元。可以个人身份报名，团队报名可以组长单独报名（人数3-6人之间）。报名后官方会对报名人员进行联系筛选，审核通过后提交报名费用。

2、团队规模：每个团队5-6人，团队最高人限6 人，1 人只能参与 1 个团队。

3、本次创客马拉松会招募技术达人、产品经理、程序员、UI设计师、出行领域专家若干名，现场进行自由组队。

4、报名费包含：4份餐食、茶歇、饮水、T恤及办公用品等。

5、现场提供Wi-fi，参赛者需自带具备上网功能的笔记本电脑，特殊电源插头请自备转接口。

6、本次活动语言为英文（项目路演会提供中英文同声传译）。

Participation Information

1. Participation: The registration fee is 50 yuan. You can sign up as an individual or a team leader can sign up seperately (between 3 to 6 people). After registration, our staff will contact you for a screening session. Upon receiving approval from our department, you will be requested to submit the registration fee.

2. Team size: Each team must have 5-6 people, and each person can only be part of one team.

3. This hackathon is designed to attract the participation of technicians, product managers, programmers, UI designers, and experts in the mobility sector.

4. Registration fees will include: 4 meals, tea breaks, drinking water, T-shirts and office supplies.

5. Wi-fi is provided on site. Participants should bring their own laptops with the ability to gain access to the Internet.

6. The language used during the event will be English (real-time translation between Chinese and English will be provided during the Demo Session)

Hackathon时间

报名时间：即日起-2019年11月27日

活动开始时间：2019年11月30日 星期六8:30AM

活动结束时间：2019年12月1日 星期日7:00PM

活动地址：大众空间，北京 (北京市朝阳区七圣中街12号院1号楼)

Hackathon Timeline

Registration Period: 8 November - 27 November 2019

Hackathon Start Time: Saturday, 30 November 2019, 8:30 AM

Hackathon End Time: Sunday, 1 December 2019, 7:00 PM

Address: V-Space, Beijing (Tower 1, No. 12 Qishengzhong Street, Chaoyang District, Beijing)  

Hackathon重要信息

如果你有IDEA或者已经成型的方案

如果你报名通过审核，我们会把您拉进参赛者微信群里。

1. 我们会在群内发布创意收集的渠道信息。

2. 请准备一个1分钟的演讲PPT（1页），便于现场将你的idea展示给大家。

如果你想参与到现场某一个IDEA或团队中

成功通过审核的你请在11月30日（星期六）听取其他参赛者的idea后，通过交流进入到你喜欢的团队中。

主办方联系方式

对本次活动有任何疑问，请联络：skodahackathon2019@163.com

IMPORTANT HACKATHON INFORMATION

If you have an IDEA or a working prototype

If your registration is approved, we will add you into a WeChat group chat for participants. 

1. Further instructions and updates will be given from the chat regarding submission of ideas.

2. Please prepare a one-minute PPT (1 slider) to present your idea

If you want to be part of an IDEA or a team on site

Once your registration has been successfully screened, please select your desired team on Saturday, November 30 after listening to the ideas of the other contestants and communicate your interest to the team of your choice, for their approval.

CONTACT INFORMATION

If you have any questions or concerns, please contact: skodahackathon2019@163.com

ORGANIZER主办方

斯柯达汽车中国数字实验室

斯柯达汽车中国数字实验室于2017年在捷克共和国成立，致力于与创业公司携力，开展以顾客为中心的移动出行服务。继拓展至以色列之后，我们旨在飞速发展的市场中拓展蓝图，在这里成立斯柯达汽车中国数字实验室。

我们致力于推动斯柯达从汽车制造商到移动出行服务商的转型。

ŠKODA AUTO DigiLab China

ŠKODA AUTO DigiLab was launched 2017 in Czech Republic, with focus on building customer centric mobility services and collaborating with startups. After expanding its operations to Israel, we continue the success story in the most innovative market with ŠKODA AUTO DigiLab China.

We support SKODA’s transformation from a car-manufacturer to a mobility provider.

斯柯达汽车

斯柯达汽车成立于1895年，是世界上历史最悠久的汽车制造商之一。2018年斯柯达汽车全球交付汽车超过125万辆。1991年，斯柯达汽车加入大众汽车集团。大众汽车集团是当今最为成功的汽车集团之一。斯柯达成为该集团的一员，独立研发生产自身品牌的车型、零部件、发动机与变速箱。

ŠKODA Auto

Founded in 1895, ŠKODA is one of the oldest automotive manufacturers in the world. In 2018, ŠKODA delivered more than 1.25 million vehicles worldwide. In 1991, ŠKODA joined Volkswagen Automobile Group, one of the most successful automotive groups globally. As a member of the group, ŠKODA independently develops and manufactures its own brand of cars.

中关村创业大街

中关村创业大街是北京市政府、海淀区政府着力打造的我国第一条以创新创业为主题的特色街区。作为全国双创策源地，我们围绕中关村科学城发展目标，定位于“产业创新”和“全球创新”，深度合作创业服务机构、高校及大企业等，建设全球创新创业高地。自2014年6月开街以来，汇聚了包括联想之星、创业黑马、 在北京大学创业训练营、清华经管创业者加速器在内的共45家入驻机构累计孵化团队2921家，其中海归和外籍团队355家，获得融资团队1038家，融资成功率35.5%，总融资额277.8亿元。

Innoway 

Located in the heart of Zhongguancun, the most intensive area of science, technology and education in China, Innoway was established by the Beijing and Haidian government to foster entrepreneurship and to offer a platform for an open exchange between global players in the innovation ecosystem. Innoway is an international platform which has successfully incubated 2300 startups, raised a total of 9.1 Billion RMB and currently has a 36% of success rate based on funding. Approaching China is not simple, whether you are a startup or a global corporation, Innoway provides you the expertise and specific guidance to succeed in this dynamic environment.

PARTNER合作方

逸驾智能科技有限公司

大众汽车集团全资子公司，协同汽车制造商及科技公司优势，布局出行细分领域，打造出行生态圈，提供出行服务全路径解决方案。借助先进AI技术，逸驾智能打通车联网、出行生态服务、出行基础设施、大数据、自动驾驶出行服务等全部环节，构建生态蓝图，实现智慧出行。

Mobility Asia

Mobility Asia is a member of  Volkswagen Group, combines the advantages of both an auto manufacturer and a hi-tech company to create an ecosystem to providing end-to-end mobility service solutions. By leveraging cutting-edge AI, our ecosystem covers connectivity, smart mobility, smart infrastructure, service/data monetization, and autonomous driving mobility service, to realize  smart mobility.

大众集团亚洲创新中心

作为大众汽车集团全球三大未来中心之一，亚洲未来中心将采用全新的方式去洞察人们未来的移动出行需求，并打造前瞻性的解决方案。亚洲未来中心致力于开发前瞻性的产品和服务，为客户提供轻松舒适的移动出行体验，让他们即使在行驶过程中，也仿佛置身于家中一样。

Volkswagen Innovation Center Asia

Future Center Asia is one of three globally Future Centers and will focus on delivering mobility solutions tailored to the expectations of customers in China and Asia that can also be transferred to the world. 

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