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“智慧出行服务,助力实现美好生活”——斯柯达•中关村创业大街创意马拉松

2019年3月30日 8:30 ~ 2019年3月31日 19:00

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    Hackathon背景

    HACKATHON BACKGROUND

    斯柯达汽车成立于1895年,是世界上历史最悠久的汽车制造商之一, 也是大众汽车集团旗下经典品牌。自2007年,斯柯达开始在中国生产、销售汽车,且自2010年以来,中国一直是斯柯达最大的单一市场。

    Founded in 1895, ŠKODA is one of the world's oldest automotive manufacturers and a classic brand of Volkswagen Automobile Group. In 2007, ŠKODA began to produce and sell cars in China, and since 2010, China has been ŠKODA's largest single market.


    2018年,斯柯达在中国销量再创历史新高,然而作为传统的整车厂,我们仍面临着来自互联网移动出行和造车新势力的冲击与挑战。随着生活的互联化,消费者对于移动出行的需求已不仅限于购车,而延伸至更为广义的“移动出行服务”。基于此, 推出最能符合消费者需求的移动出行解决方案, 也成为斯柯达最新的品牌战略之一。

    In 2018, ŠKODA's sales in China reached another record high. However, as an automotive Original Equipment Manufacturer (OEM), we have begun to face new challenges from innovative players in the field of transportation. With the integration between mobility and lifestyle, the consumers’needs in transportation is no longer limited to just purchasing cars, but it extends to a broader form of transportation known as “Mobility as a Service" (MaaS). Thus, this has become one of ŠKODA's latest brand strategies, to launch mobile travel solutions that can best meet the needs of consumers.


    此次“智慧出行服务,助力实现美好生活”创意马拉松,将致力于从移动出行服务角度出发,将创新创意与斯柯达品牌优势相融合,在48小时的团队协作下,带来具有市场潜力的新出行方案。

    This 48-hour hackathon "Clever Mobility Services for a Better Life" will focus on the integration of innovative ideas along with the brand advantages that ŠKODA provides to the market of MaaS, ultimately bringing innovative travel solutions that carry great market potential.



    Hackathon主题及主旨

    HACKATHON THEMES

    作为一家具有百年历史的传统汽车制造商,我们聚焦于汽车制造的工艺和科技本身,对于随着互联网应运而生的出行服务相对陌生;我们在汽车自身品质上可以突破自我来超越客户的期待,而对于市场上逐渐升温的出行需求却还并未涉足。在数字化业务遍及各行各业的今天,我们希望在出行领域有全新的探索革新。

    这次活动,我们为大家准备了4个挑战方向:

    As an automotive OEM with a century-old history, we have always focused on the operation and technology of automotive manufacturing. This has inevitably led to us having inadequate knowledge about emerging innovative mobility services. While we are able to produce quality that exceeds the expectations of customers, we have yet to be able to meet the increasing demand of MaaS in the market today. Hence, we hope to explore and innovate in the field of MaaS.

    In this event, we are initiating 4 challenges for you:


    挑战1:病患人员就医场景中的智慧出行服务

    当人们要去医院看病的时候,由于出行的拥挤、等车的时间以及承受身体的痛苦,在选择交通出行时往往面临困扰,尤其是行动不便的老人和残障人士。就医的不便除了来自于出行,也来自于等待就医流程上的繁琐和耗时。对于这种情况,您有哪些智能的结合医疗场景的出行解决方案,既能解决出行的不便利又能在车内场景实现流程的简化,从而既节省了时间又给患者提供了便利?

    Challenge 1: Mobility Service for Patients

    Getting sick is tough, but commuting to the hospital can be tougher, especially when public transportations gets too crowded, the taxi or DiDi takes too long to arrive, and when patients have to endure the physical or psychological pain while being stuck in heavy traffic.

    Understanding the pain points in these scenarios, what can you offer as a smart solution? Can you design a product that is easy and convenient enough for patients to use? 


    挑战2:自驾旅行场景中的智慧出行服务

    自驾游作为一种新的出游方式,以其更加便利、灵活和舒适等优势为游客带来个性化的旅行体验,深受年轻人的喜爱。然而,在一线城市生活的年轻人在对自驾游喜爱的同时也面临着很多困扰,例如没有私家车、喜欢出游但更偏好个性化的行程(不喜欢跟团游)、没有时间做自驾目的地的攻略等等。您可以设计提供一站式解决方案来,帮助这些年轻人可以舒适自由的选择一个美好的周末自驾游吗?

    Challenge 2: Mobility Service in Road Tripping

    Road tripping is getting more and more popular among young people, especially since traveling with a tour group on a bus during a weekend trip is not always the best experience. However, when you do not own a car and do not have time to go onto travel platforms to find the best route, it is almost impossible to plan a good road trip for the weekend. Are you able to bring a one-stop solution to help solve this problem? 


    挑战3:汽车周边增值服务

    作为整车厂,我们还可以为车主提供什么增值服务?传统观念里,我们只有在考虑买车以及对车进行维护保养时才会想起汽车4S店。但是在移动互联网和服务主宰的今天,除了传统的业务,我们还可以为车主提供怎样的增值服务?我们甚至是否可以为车主提供个性化的服务定制?针对这些方面,结合传统汽车制造商的优势以及最新的市场需求,您是否可以提出一些智慧解决方案来帮助车主实现更美好的生活?

    Challenge 3: Value-added services from Automotive OEMs

    Automotive OEMS like ŠKODA should offer services that go way beyond selling cars. Other than only providing maintenance service at 4S stores to our customers, what else can we bring to them as a value-added service?

    Considering current and future trends in the mobility sector, what value-added service should we provide our key customers? 


    挑战4: 移动出行服务开放挑战

    针对您对目前中国消费者的需求和市场发展趋势,您还有哪些简单智慧的移动出行解决方案,可以让我们的生活更便捷更美好。

    Challenge 4: Mobility Service Open Challenge

    Considering the current needs of Chinese consumers and the market trends in the automotive industry, are there other simple and intelligent mobility services that we can provide to make our customers’ lives more convenient?


    您应该围绕着选择的挑战思考符合中国市场需求和价值的应用场景,并搭建出让斯柯达有参考价值的商业模式并做到可视化的呈现(用展示商业模式和现金流的工具、手法等)。

    You should think about the application scenarios that meet the needs and values of China's market around the choice of challenge, and build a business model that can be visually represented and be of relevant value to ŠKODA (using tools and techniques to show business model and cash flow, etc.).


    Hackathon亮点

    HACKATHON HIGHLIGHTS

    1、奖金设置

    一、二、三等奖的奖金和证书

    奖金金额分别为:1万、8千、5千

    1. Prizes

    Prizes and certificates will be issued to the top 3 ideas! The winning prize amounts are 10,000, 8,000 and 5,000 RMB for the 1st, 2nd and 3rd placed teams respectively.


    2、商业合作

    优质项目/团队将有机会获得与斯柯达内部的进一步探讨和合作

    2. Business collaboration

    Teams that present projects of great potential and viability will have the opportunity to further explore and collaborate on their projects with ŠKODA.


    3 工作机会

    优质的人才,我们愿意邀请你来加入我们年轻充满活力的团队

    3. Job opportunities

    Individuals who demonstrate excellent skillsets and potential will be invited to join our young and energetic team.


    4、强大的导师阵容

    4、Mentors



    Sven Wetzel

    Digitalisation Head

    ŠKODA China

    斯柯达中国 数字化业务和新出行服务 负责人

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    Slavomir Tuleja   

     Co-founder / Entreprenuer

    ŠKODA Auto Digilab 

    斯柯达总部

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    Petromil Petkov   

    Scouting and Venturing Lead

    Volkswagen Future Center Asia

     大众集团亚洲未来中心 

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    Tristanvon Balluseck   

    Connected Service

    Volkswagen Group R&D

    大众集团研发部门  智能网联服务


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    Yixiao(Atlas)Ren   

    Project Director-MaaS projects

    Mobility Asia

    逸驾智能科技有限公司 项目总监

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    王瑶莉    

    Postdoc at Peking University (Spatio-Temporal Data Mining and Spatial Big Data Computing)

    Co-founder and the CEO of Xiangju

    AngelHack Beijing ambassador

    北京大学大数据与社会感知实验室博士后 

    "巷聚" 创始人兼CEO 

    AngelHack黑客马拉松北京大使

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    周明 Peter Zhou

    Northern China Regional Manager

    Startup Salad 

    华北区域负责人

    创业沙拉

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    Martin Barnes

    Start-up pitch mentor

    Mountains Of Imagination (MoI)

    TEDx北京演讲培训师

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    胡兆鹏

    投资总监

    太素投资

    Investment Director

    Ultimate Investment Management Co., Ltd

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    郭旭凯

    高级投资经理

    启迪之星创投

    Senior Investment Manager

    TusStar

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    ⽅圆

    投资总监天; 使投资⼈

    翊翎资本

    Investment Director; Angel Invester

    10 Fund

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    陆巍

    总经理

    万源众邦(北京)投资基金管理有限责任公司

    CEO

    Walum Fund

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    Hackathon议程

    HACKATHON SCHEDULE

    现场比赛持续48小时

    The event will last for 48 hours

    时间 | Time

    事项 | Activity

    地点 | Location

    DAY1 3月30日

    8:30-9:00AM

    签到入场  |  Registration

    全球创新社区1F交流区 | Innoplanet, 1st Floor

    9:00-9:10AM

    主持人开场 |  Opening Message 

    9:10-9:30AM

    大赛挑战介绍 |  Introduction of Challenges

    9:30-10:30AM

    创意展示 |  Idea Presentation

    10:30-11:30AM

    现场投票、组队 |  Voting and Team Formation

    11:30-1:00AM

    午饭 |  Lunch

    1:00-6:00PM

    项目打磨/导师辅导 |  Mentor Consultation

    6:00-7:00PM

    晚饭 | Dinner

    7:00PM-10:00pm

    项目打磨 | Idea Refining

    DAY2 3月31日

    8:30-9:00AM

    早餐/签到 | Breakfast / Registration

    全球创新社区B1F+1F | Innoplanet, B1 + 1st Floor

    9:00-12:00AM

    项目打磨/导师辅导 | Mentor Consultation

    12:00-1:00PM

    午饭 | Lunch 

    1:00-3:00PM

    项目打磨/导师辅导 | Mentor Consultation

    3:00-5:30PM

    项目路演 | Presentation

    5:30-6:00PM

    颁奖 | Award Ceremony

    6:00-7:00PM

    合影及交流 | Networking

     

    Hackathon指南

    HACKATHON GUIDEBOOK

    参赛者需知

    1、参与报名:报名费用为¥50元。可以个人身份报名,团队报名可以组长单独报名(人数3-6人之间)。报名后官方会对报名人员进行联系筛选,审核通过后提交报名费用。

    2、团队规模:每个团队 5-6人,团队最高人限 6 人,1 人只能参与 1 个团队。

    3、本次创客马拉松会招募技术达人、产品经理、程序员、UI设计师、出行领域专家若干名,现场进行自由组队。

    4、报名费包含:7份餐食、茶歇、饮水、T恤及办公用品等。

    5、现场提供Wi-fi,参赛者需自带具备上网功能的笔记本电脑,特殊电源插头请自备转接口。

    6、本次活动语言为英文(项目路演会提供中英文同声传译)。

    Participation Information

    1. Participation: The registration fee is 50 yuan. You can sign up as an individual or a team leader can sign up separately (between 3 to 6 people). After registration, our staff will contact you for a screening session. Upon receiving approval from our department, you will be requested to submit the registration fee.

    2. Team size: Each team must have 5-6 people, and each person can only be part of one team.

    3. This hackathon is designed to attract the participation of technicians, product managers, programmers, UI designers, and experts in the mobility sector. 

    4. Registration fees will include: 7 meals, tea breaks, drinking water, T-shirts and office supplies.

    5. Wi-fi is provided on site. Participants should bring their own laptops with the ability to gain access to the Internet.

    6. The language used during the event will be English (real-time translation between Chinese and English will be provided during the Demo Session)


    Hackathon时间

    报名时间:即日起-2019年3月27日

    活动开始时间:2019年3月30日 星期六 8:30AM

    活动结束时间:2019年3月31日 星期日 7:00PM

    活动地址:北京市海淀区海淀西大街48号中关村创业大街6号楼全球创新社区

    Hackathon Timeline

    Registration Period: 6 March - 27 March 2019

    Hackathon Start Time: Saturday, 30 March 2019, 8:30 AM

    Hackathon End Time: Sunday, 31 March 2019, 7:00 PM

    Address: 6th Floor, No.48 Haidian West Street, Haidian District, Beijing P.C 100080



     

    Hackathon重要信息

    如果你有IDEA或者已经成型的方案

    如果你报名通过审核,我们会给您发送一封邮件,内含一封给您的重要信息及相关模版,请保证报名邮箱可以正常使用:

    1、请准备一个1分钟的演讲PPT(1页),将你的idea展示给大家。

    2、请在2019年3月27日晚8:00前将自己的商业画布及PPT文稿发送至主办方邮箱。

    如果你想参与到现场某一个IDEA或团队中

    成功通过审核的你请在3月30日(星期六)听取其他参赛者的idea后,通过交流进入到你喜欢的团队中。


    主办方联系方式

    对本次活动有任何疑问,请联络:skodahackathon2019@163.com


    IMPORTANT HACKATHON INFORMATION

    If you have an IDEA or a working prototype

    If your registration is approved, we will send you an email containing important details and presentation templates. Please ensure that the email used for registration is a working email.

    1. Please prepare a one-minute PPT (1 slider) to present your idea.

    2. Please send your business canvas and PPT slide to our email before 8:00 p.m. on March 27, 2019.

    If you want to be part of an IDEA or a team on site

    Once your registration has been successfully screened, please select your desired team on Saturday, March 30 after listening to the ideas of the other contestants, and communicate your interest to the team of your choice, for their approval.



    CONTACT INFORMATION

    If you have any questions or concerns, please contact: skodahackathon2019@163.com




    COMMUNITY PARTNER 社群伙伴

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     ORGANIZER主办方

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    斯柯达汽车

    斯柯达汽车成立于1895年,是世界上历史最悠久的汽车制造商之一。2018年斯柯达汽车全球交付汽车超过125万辆。1991年,斯柯达汽车加入大众汽车集团。大众汽车集团是当今最为成功的汽车集团之一。斯柯达成为该集团的一员,独立研发生产自身品牌的车型、零部件、发动机与变速箱。

     

    ŠKODA Auto

    Founded in 1895, ŠKODA is one of the oldest automotive manufacturers in the world. In 2018, ŠKODA delivered more than 1.25 million vehicles worldwide. In 1991, ŠKODA joined Volkswagen Automobile Group, one of the most successful automotive groups globally. As a member of the group, ŠKODA independently develops and manufactures its own brand of cars.


    斯柯达在中国

    2007年,斯柯达开始在中国生产、销售汽车。自2010年以来,中国一直是斯柯达最大的单一市场。2018年,斯柯达在中国销量再创历史纪录,终端销售汽车341,000辆。斯柯达在中国的成功为品牌在全球范围的快速增长做出了巨大贡献。在设计新车型时,斯柯达充分考虑了中国消费者的喜好和中国汽车市场的发展趋势。来自中国的元素,已经为包括斯柯达最新旗舰车型速派、中型SUV柯迪亚克等新车型的开发带来了丰富而重要的灵感。2019年,斯柯达将继续在中国推进车型攻势,在中国市场推出更多新车型。


    ŠKODA in China

    In 2007, ŠKODA began to produce and sell cars in China. Since 2010, China has been ŠKODA's largest single market. In 2018, ŠKODAs sales in China reached a new record, with 341,000 cars sold at the end of the market. ŠKODA's success in China has contributed greatly to the rapid growth of the brand worldwide. In 2019, ŠKODA will continue to promote its vehicles in China and introduce new models in the Chinese market.




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    中关村创业大街

    中关村创业大街是北京市政府、海淀区政府着力打造的我国第一条以创新创业为主题的特色街区。作为全国双创策源地,我们围绕中关村科学城发展目标,定位于“产业创新”和“全球创新”,深度合作创业服务机构、高校及大企业等,建设全球创新创业高地。自2014年6月开街以来,汇聚了包括联想之星、创业黑马、 在北京大学创业训练营、清华经管创业者加速器在内的共45家入驻机构累计孵化团队2921家,其中海归和外籍团队355家,获得融资团队1038家,融资成功率35.5%,总融资额277.8亿元。


    Innoway

    Located in the heart of Zhongguancun, the most intensive area of science, technology and education in China, Innoway was established by the Beijing and Haidian government to foster entrepreneurship and to offer a platform for an open exchange between global players in the innovation ecosystem. Innoway is an international platform which has successfully incubated 2300 startups, raised a total of 9.1 Billion RMB and currently has a 36% of success rate based on funding. Approaching China is not simple, whether you are a startup or a global corporation, Innoway provides you the expertise and specific guidance to succeed in this dynamic environment.




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    • 周江岭 5年前 0

      我请教一下,团队规模:每个团队 5-6人,团队最高人限 6 人,1 人只能参与 1 个团队【这个规则 可以打破么?1个人,可以同时在2个以上的团队】既然是叫创意马拉松,可以有多种角色出现,并且在中国,中国是“龙”的发源地,故而提出这样的本土特色需求,更吻合中国特色,期待主办方,打破限制,个人微信18701278637,可以直接加上沟通(参加过一些比赛,确实发生过这样的经历,故而提出来)^V^期待收到第一负责人亲自回复

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