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It’s difficult for the the KOL ethos to fully mature as it continues to evolve. In 2018 alone, the explosive growth of Douyin has generated a whole new breed of content creators, while Xiaohongshu is pumping out KOLs that generate tangible ROI for brands. 

Join our Tech After Hours on August 11th in Beijing and meet Elijah Whaley, CMO of PARKLU, a platform that's dedicated in Chinese influencer marketing, and Antoine Bunel, one of the China Top 100 KOL, specialized in F&B for an insightful conversation as we unpack the confusing world of China influencers on topics like how to become a modern day KOL, what brands should do now, and where is this dynamic space going. 

抖音，微博，知乎，中国社交平台上的网红用自身的影响力时刻都在引导着流行文化，社会观念，甚至消费者大大小小的消费决策。随着无数热点引爆的流量变现和社交平台的快速发展，在中国，企业如何通过网红经济真正有效传播品牌并且精准传达给目标群体？

动点科技邀请了致力于拓展品牌与KOL/网红之间合作营销PARKLU（帕克街）的首席市场官，Elijah Whaley，来自法国的自媒体人，美食达人，专业网络营销达人，Antoine Bunel(安闹闹)来与动点科技主编John Artman一起探讨中国网红营销的当下与未来。

NEW PROMO: Invite a friend for FREE！

Instructions: After you purchase your ticket, by sharing it on your moment and tagging a friend you'd like to invite, he/she can attend for FREE! 

如何免费邀请一位朋友参加：

当你成功购买活动门票，可以在微信上分享活动海报，并提到一位朋友，他/她就可以免费参加本次活动！

About the speaker

 

Elijah Whaley

CMO, PARKLU

http://www.parklu.com/

Elijah is a content producer, marketer, and passionate advocate for influencer marketing innovation in China. He is the Chief Marketing Officer of the influencer marketing platform PARKLU. PARKLU empowers brands with tools necessary to bypasses traditional advertising and marketing limitations by leveraging China’s influencer marketing ethos. He also Cofounded the beauty influencer brand Melilim Fu. Melilim Fu's flamboyant persona and signature style won the hearts of girls across China making her a top 5 ranked beauty influencer in China. Elijah helps brands and key opinion leaders create content that compels audiences to view, share, and take action.

PARKLU(帕克街)是中国影响力营销平台，拥有超过20，000位意见领袖，横跨11个社交媒体平台并且覆盖超过5亿消费人群。帕克街的KOL覆盖时尚，美妆，食品饮料，旅行等多个领域，并于包括Swatch, D&G, NBA等在内的超过1200家公司和代理商有过合作。

Antoine Bunel

China KOL Top 100

- Chinese media personality & TV host (millions of TV & online views)
- Top 100 KOL in China (Klout 2016 rating)
- digital strategist (12+y experience)
- creative chef (self-taught, fusion food)

安闹闹是2016年中国前100名KOL，自媒体人，美食达人，专业网络营销达人。
安闹闹有10年经验做国际媒体，营销等等，在4个国家生活过。
他帮很多品牌在中国宣传，也想帮中国品牌在国外发展。
他的目标是带来给中国人更多美食，快乐， 宣传健康的生活方式，支持中国发展。

Moderated by

John Artman

Editor in Chief, TechNode

John Artman is the Editor in Chief for TechNode, the leading English information source for news and insight into China’s tech and startups. Having lived in Beijing for almost a decade, he was previously Director of Technical Communications at CSOFT and a radio host and Assistant Programs Director at China Radio International. He loves talking about innovative products and business models, big ideas that are changing the world, and compelling communication in various mediums. He currently hosts a podcast called China Tech Talk with Matthew Brennan.

John是动点科技英文版主编，已经在北京生活了将近十年。他曾任CSOFT科技传播主编和CRI的电台主播兼副项目总监。他热爱谈论创新科技产品和商业模式，改变世界的想法，和引人入胜的传播方式。他现在与Matthew Brennan共同主持一个科技播客 - China Tech Talk。

Details

Agenda

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