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【TN BJ】East-West communication in the attention economy 新媒体时代下的品牌跨境传播

2018年5月24日 19:00 ~ 2018年5月24日 21:00

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    With increasing collaborations between China and its overseas market, there's a bigger need for brands to create engaging marketing strategies and appealing stories that convert to real business interests in an fast-changing attention economy.

    We invited 3 industry speakers that will help us identify the challenges and opportunities presented with the fast development in new media and changes in demographics of a multicultural audience. Join us for an insightful dialogue this Thursday on how brands could effectively communicate to audiences across borders and cultures. 

    随着中国及海外市场日渐紧密的合作,在日新月异的注意力经济下如何创造出更有吸引力和连接性的,并具有商业价值的故事和市场营销策略,是许多品牌始终需要考虑的问题。动点科技邀请了三位在行业内有影响力的外籍创业者,与我们一同讨论在新媒体时代下适用于多元化受众品牌跨境传播的挑战与机遇。这周四加入我们吧!

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    About the speakers

     
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    Jim Fields

    CEO, Relay

    http://relay.video/


    The Upside Down

    3 Stories About Effective Cross-Border Branded Communications

    三个关于有效品牌跨境传播的故事


    Chinese brands often struggle when it comes to communicating their messages to consumers overseas. In this talk - by Jim Fields, CEO of Relay Video - learn more about three stories of Chinese brands that managed to get things right when it comes to international communications.

    许多中国品牌在出海时都会遇到如何与海外消费者有效沟通的挑战。Jim Fields, Relay视频创始人和CEO,将会讲述三个中国品牌在国际传播上打对策略的故事。


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    Thomas Klein

    Co-founder, Creative Union

    https://www.creative-union.com


    5 top social marketing trends for 2018 in China

    2018年中国5大社交媒体趋势


    While the unique Chinese digital landscape continues to evolve at breakneck speed, it has become more and more difficult for brands to stay up to date with the latest digital marketing trends in China. Thomas Klein, co-founder at Creative Union, will review the top 5 digital marketing insights for 2018 for brands who wish to make the most of the Chinese digital ecosystem.

    中国的数字产业始终都在飞速发展,品牌想要和中国的最新数字营销趋势与时俱进变得越来越有挑战性。Thomas Klein, Creative Union的联合创始人,将会回顾2018年中国5大社交媒体趋势,帮助品牌最大程度地利用中国的数字生态系统。


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    Elliott Zaagman

    Leadership development coach for Chinese tech founders, writer on corporate culture and tech, and co-founder at Goldenspan Consulting


    How Chinese tech leaders build their personal brands abroad

    中国的科技领袖如何建立他们海外的个人品牌


    In China, tech brands are closely associated with the names, faces, and personalities of their founders. But what happens when they use that approach to brand-building abroad? In this talk by tech, culture, and leadership enthusiast Elliott Zaagman, he'll look at what works, what doesn't, and what are the opportunities Chinese tech leaders should be leveraging in our current media age.

    在中国,科技品牌始终与创始人的名字,面孔,和性格紧密地联系在一起。但是当他们走向海外市场的时候会怎么样呢?对科技,文化,和领导力充满热忱的Elliot Zaagman, 将会带领大家审视什么是有效的,什么是无效的,还有在当前媒体形式下中国科技领导者打造个人品牌的机遇。


    Details

    Agenda


    7: 00 - 7:15 sign in

    7: 15 - 7: 30 first speaker

    7: 30 - 7: 45 second speaker

    7: 45 - 8: 00 third speaker

    8 :00 - 8: 30 panel

    8: 30 - 8: 45 Q&A

    8 :45 - late Networking


    Address

    Address: 3rd floor, Hotel Jen, No.1 Jianguomen Wai Street | Inside 5Lmeet GuoMaoBeijing

     建国门外大街1号 新国贸饭店 3层

             Time: 19:00 - 21:00, Thursday, May 24th 

     Cost: RMB 100 (early registration)

      RMB 120 (at the door)

                                                                                     RMB 85   (Members of Partner Organizations )

            (All Tickets above include a complimentary drink & food)

                                                                                     RMB 75   (One drink WITHOUT food)


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    About us


    TechNode began as one man’s attempt to tell the world about what’s happening in China’s tech and startup ecosystems. Since that time, we have grown into a trusted and respected information outlet, events organizer, and integral part of the tech and startup community both inside and outside of China with our partners at TechCrunch.


    With a vast network in global innovation and entrepreneurship, China-based TechNode is in the center of a unique worldwide tech ecosystem of startups, venture capital firms, industry resources and corporate partners. TechNode has six business units, including TN Media, TN Inno (corporate innovation services), TN Global (Asia), TN Events (branding and event services), TN Data (startup ecosystem database) and TN VC (venture capital and financing services). Through these initiatives, TechNode supports and bridges the startup ecosystem between China and the rest of the world. TechNode is also the exclusive China partner of TechCrunch.


    If you want to tell us about a startup/service/product, shoot us an email at tip@technode.com. If you need reach us for partnerships, sponsorships, or other purposes, please email us at contact@technode.com.

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    About the Venue

    Prototype 众·社

    Get away from the hustle of the city and retreat to Prototype, a modern 320-square-metre co-working space where creative minds go to plug in, grab a bite and get down to business.

    The friendly open space has plenty of comfortable seating, individual pods and loads of power and USB ports.

    In addition,13 meeting rooms  and office rental space are available. To enquire, email  events.hjb@hoteljen.com

    远离城市的喧嚣,在此异想天开,尽情畅谈。众·社拥有320平米的工作空间,创意在这里激荡,补充能量后就开始奋战吧。

    这个开放的空间拥有充足的舒适坐位,单独插槽、电源和USB端口,供您工作所需。


    除此之外,众·社及会议空间还拥有13间不同种类的会议室。预订请发送邮件至:events.hjb@hoteljen.com 。


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    动点科技 TechNode

    动点科技是中国极具国际影响力的科技创新平台。TechNode is in the center of a unique worldwide tech ecosystem which has six business units, including TN Media, TN Inno (corporate innovation services), TN Global (Asia), TN Events (branding and event services), TN Data (startup ecosystem database) and TN VC (venture capital and financing services).

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